Ashley McPherson

The Podcast Season One

Always in Demand

The Business Behind Brands That Win.

Always In Demand is the straight-line path to building a brand that holds power, and keeps it. Founders, investors, and operators share how real businesses are structured, scaled, and sold, with margins, leverage, and control in check.

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Season 13 EpisodesHosted by Ashley McPherson

Always In Demand podcast cover: Ashley McPherson sitting on giant pink letters that spell DEMAND, holding a pink microphone
Latest Episode David Walker on Why American Business Must Rethink Its Future
How they found demandHow they kept itWhat they’d do differentlyFoundersInvestorsOperators

The Episodes

Start With These Three

  1. Episode01

    Joe Foster · Founder, Reebok

    Joe Foster on Scaling Reebok From Family Business to Global Powerhouse

    Reebok’s founder on building one of the world’s best-known athletic brands: why he hands designers creative control, how he built the team, and what changed when Reebok moved from performance into fashion.

    13 minDec 13, 2023Founder Story

    Listen on Apple Podcasts Or listen on Spotify

  2. Episode02

    Caroline Stanbury & Sergio Carrallo · Bust the Label

    Caroline Stanbury and Sergio Carrallo on Building Together Beyond Reality TV

    The Real Housewives of Dubai couple on turning a public platform into a company: launching their wellness brand Bust the Label, the hurdles of a first product line, and building a business as partners.

    9 minFeb 25, 2024Brand Building

    Listen on Apple Podcasts Or listen on Spotify

  3. Episode03

    David M. Walker · Former U.S. Comptroller General

    David Walker on Why American Business Must Rethink Its Future

    The author of America in 2040: Still a Superpower on global instability, supply chain risk and what it means for how fashion brands source, plus why foresight and stewardship decide which brands stay competitive.

    11 minAug 24, 2025Industry Outlook

    Listen on Apple Podcasts Or listen on Spotify

About the Show

More Than a Podcast. A backstage pass.

Every episode is a candid conversation with the entrepreneurs, executives, and innovators who built their brands from the ground up.

How they found demand.

How they kept it.

What they’d do differently.

No scripts, no sanitized founder myths. Just the decisions that made the difference.

Ashley McPherson with Reebok founder Joe Foster
Behind the micWith Reebok founder Joe Foster, Episode 01
Ashley McPherson, host of Always In Demand, at the microphone in a pink tweed top
Your hostCharleston, South Carolina

Your Host

Meet Ashley McPherson

Ashley has worked in fashion since 1998. She founded the swimwear label Bikini Junkie, worked with brands like Tommy Hilfiger, Nautica, Volcom, Dakine and Fox Racing, and now runs AI Fashion Vault, where she’s vetted over 1,000 AI tools for fashion. On Always In Demand, she asks the people who built lasting brands how they really did it.

  • Fashion Industry Since 1998
  • Founder & CEO, AI Fashion Vault
  • Applied Agentic AI, MIT Professional Education
  • 7 Years Founder & CEO, Bikini Junkie
Book a Call More About Ashley

Listener Reviews

What Listeners Are Saying

Five-star reviews from Apple Podcasts listeners.

Great Interview!

Ashley is a very engaging host. I thoroughly enjoyed listening to Joe Foster. Interesting story great questions from the host.

TrishL21 · Apple Podcasts

Interesting and Insightful

The host asks great questions and the guest clearly has a lot of valuable experience to share. Great episode.

CJMorris2 · Apple Podcasts

Worth Your Time

A fascinating inside look at the fashion industry and what it takes to grow a brand.

iTunes Eli · Apple Podcasts

Terrific Discussion

A thoughtful dialogue between the host and iconic brand founder. Thanks for sharing!

Haute-stuff · Apple Podcasts

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