Meet the Founder

Fashion Designer, Speaker, and Product Specialist Elevating Brands Worldwide.

About Ashley

Redefining leadership in fashion with a fusion of creative vision and strategic acumen.

Ashley McPherson is a strategic advisor to fashion brands ready to commercialize design through smarter sourcing and product development.

She specializes in end-to-end execution—from supply chain to shelf—helping clients launch faster, reduce cost of goods, and drive profitability across retail and DTC. Her method fuses consumer insight, operational precision, and conversion-focused design to deliver results that scale.

Clients don’t hire Ashley for inspiration. They hire her to streamline sourcing, cut product waste, and turn development cycles into profit engines.

If you’re looking for aesthetics, hire a designer.
If you want strategy that sells—hire Ashley.

Providing a seamless integration of product design, development, and sourcing supply chain solutions, expertly shaping fashion brands for success in an ever-evolving market.

The Story

WHO IS SHE?

Known for integrating data analysis with design innovation for enhanced market impact.

Ashley McPherson, a strategic fashion entrepreneur, gained industry recognition with her swimwear designs featured in Sports Illustrated Swimsuit 2015. As the founder of Bikini Junkie, she built a brand known for merging trend forecasting with consumer analytics. With degrees in Merchandise Marketing and Business Management, and early experience at Tommy Hilfiger, McPherson now advises fashion companies on how to elevate product-market fit, improve margin control, and expand global reach. Her consulting focus is on helping growth-focused brands shift from creative output to commercial scalability.

Start Now

Your visions are only as strong as the efforts you put into achieving them, sustained by persistence and determination.

Strategic Advisory

LET'S WORK TOGETHER

We partner with fashion brands ready to shift from creative ambition to commercial execution. Whether you’re scaling or repositioning, our advisory drives results: tighter margins, smarter sourcing, and collections built for high-conversion retail and DTC channels.

This isn’t design support. It’s strategic implementation—rooted in 20+ years of retail, branding, and product development expertise. You bring the vision. We bring the roadmap to profitability.

WHAT OTHERS ARE SAYING

  • "Ashley and I have had a strong business relationship for the past 10+ years. She is a super talent! Her breath of knowledge & talent from design, development, production - to the end consumer is hard to find in one person. A true professional, has a passion for fashion and always a pleasure to work with."

    Mary Mercado

  • "Working with Ashley is always a pleasure. She is reliable, professional and her graphic design talents are impeccable. Ashley pays great attention to detail and is able to listen to her clients’ concept idea and bring it to fruition with a quick turnaround. I highly recommend her."

    Britta Wetteskind

 Partner with Ashley

TOGETHER WE’LL TURN AMBITIONS INTO ACHIEVEMENTS.