Accelerate your business trajectory and build your fashion brand with the help of a seasoned expert.
Brands that fail lack guidance to succeed.
Success in the fashion industry doesn’t happen by accident. In a saturated market where countless labels compete for attention, true distinction requires strategic differentiation. This is your chance to stand out and claim your space at the top.
What Category Best Describes You?
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Over $10M in Profits
At this level, your strategy must be tailored for scaling and sustaining market leadership.
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Over $1M in Profits
You’re ready to optimize operations and new growth opportunities to push beyond the next threshold.
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Under $1M in Profits
Your focus is refining your brand, expanding reach, and setting the foundation for substantial growth.
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Start-Up
Your strategy revolves around establishing a strong market presence and gaining momentum quickly.
How Does It Work?
Advance your fashion brand with expert counsel tailored to the complexities of scaling and succeeding in a competitive market. We offer the tools to effectively navigate growth challenges and refine your market positioning.
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With personalized strategies designed specifically for your brand, you’ll leverage years of industry insight and experience. Brands that work with expert consultants grow 30% faster on average, turning your creative vision into a profitable business with clear direction.
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True success demands unwavering commitment to growth. Leaders who prioritize strategic planning and stay actively involved in refining their vision are far more likely to dominate their market. Consistency in showing up for strategy sessions ensures your brand’s future remains on track.
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Vision without execution is destined to fail. A staggering 70% of businesses don’t reach their potential due to poor execution. Continuous follow-through on high-level strategies guarantees momentum, securing your brand’s ability to overcome challenges and outperform competitors.
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Scaling in the fashion industry requires more than ambition—it demands precise execution and the agility to adapt. By maintaining strategic oversight and refining your approach, you mitigate risk and position your collection for lasting growth in an industry where 80% of brands plateau.
What Will We Cover?
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Refine your brand’s visual identity by reviewing your current collection and making strategic revisions. We utilize advanced trend prediction technology and AI to create unique, standout pieces that captivate your market and set new standards in design.
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Navigate the entire product development process with expertise, from executing detailed tech packs to managing each phase of product creation. We ensure a structured approach with a well-defined calendar to keep your development on track, aligning your product offerings with market trends for timely and profitable launches.
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Optimize production workflows to achieve the perfect balance of quality, cost, and timing. We provide guidance to streamline operations, enhance efficiency, and effectively meet market demands while mitigating potential production challenges.
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Develop a robust market entry plan that positions your brand for impact. From marketing strategies to sales channels, we help you create a comprehensive approach that drives brand visibility and market penetration.
Choose Your Package: Exclusive SOURCING at MAGIC Offer
Get strategic guidance and key resources to enhance your product development process and market positioning.
Get in-depth strategic support and advanced tools to propel your business forward.
Get comprehensive, high-level support to drive innovation and scalable expansion.
About Ashley McPherson
Ashley McPherson is a distinguished executive in the fashion industry, renowned for her innovative approach to design and product development. Her career includes collaborations with iconic brands such as Tommy Hilfiger, Nautica, Bebe, Volcom, Dakine, O'Neill, Walt Disney, Dr. Seuss, True Religion, Fox Racing, and Boot Barn. McPherson's unique blend of creative vision and market acumen, enhanced by her use of cutting-edge fashion technology, has earned her recognition in major publications, most notably when her swimwear designs were featured in the Sports Illustrated Swimsuit issue. This exposure led to the launch of her own label, Bikini Junkie, solidifying her status as an industry trendsetter.
Educated in Southern California with degrees in Merchandise Marketing and Business Management, McPherson's expertise spans senior product management roles and freelance consulting. She currently contributes to SOURCING at MAGIC, a prominent B2B fashion events company in Los Angels. McPherson's ability to create captivating designs grounded in successful business strategies, coupled with her proficiency in sustainable materials tracking and artificial intelligence, has made her an invaluable asset to Informa Markets and numerous fashion enterprises. Her experience, industry knowledge, and commitment to technological innovation continue to shape trends in the ever-evolving world of fashion.
Brands We’ve Worked With
In The Media
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Sports Illustrated Swimsuit
FEATURED ON LILY ALDRIDGE
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Womens Health Magazine
FEATURED ON JILLIAN MICHAELS
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WWD
SPOTLIGHT ON SURF PUNK
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Surfing Magazine
SPOTLIGHT ON DAKINE SWIMWEAR
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Good Housekeeping
TOP HOLIDAY GIFT CHOICE
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Snowboarder Magazine
TOP CHOICE FOR SNOWBOARDERS
Influential Company
Joe Foster, Founder of Reebok
Hugh Hilton, Founding Partner and Chief Executive Officer
Steadman Graham, American Author and Businessman
Alexx Alexxander, Norwegian Grand Illusionist
Leading Industry Resources
Access a comprehensive tech pack template to streamline your design and production process—brands that utilize detailed tech packs see up to a 40% reduction in production errors and faster time-to-market, ensuring your designs come to life with precision and efficiency. Additionally, leverage the included cost sheet template to master production budgeting and cost management; effective planning can cut expenses by up to 20% and boost profitability, giving you clarity and control over your financials as you navigate the complexities of your business.
What Others Are Saying
“Ashley and I have had a strong business relationship for the past 10+ years. She is a super talent! Her breadth of knowledge & talent from design, development, production - to the end consumer is hard to find in one person. A true professional, has a passion for fashion and always a pleasure to work with.” - Mary M.
“Ashley and I have had a strong business relationship for the past 10+ years. She is a super talent! Her breadth of knowledge & talent from design, development, production - to the end consumer is hard to find in one person. A true professional, has a passion for fashion and always a pleasure to work with.” - Mary M.
"Working with Ashley is always a pleasure. She is reliable, professional and her graphic design talents are impeccable. Ashley pays great attention to detail and is able to listen to her clients’ concept idea and bring it to fruition with a quick turnaround. I highly recommend her." - Britta W.
"Working with Ashley is always a pleasure. She is reliable, professional and her graphic design talents are impeccable. Ashley pays great attention to detail and is able to listen to her clients’ concept idea and bring it to fruition with a quick turnaround. I highly recommend her." - Britta W.
“You're the best - truly!” - Lindsey T.
“You're the best - truly!” - Lindsey T.
Custom Strategy Session
Engage in a complimentary one-on-one virtual meeting to develop a strategy uniquely suited to your brand’s specific needs and goals. We’ll collaboratively design a customized plan to address your distinct challenges and ensure effective growth.
